Banner design guide

Design at

1600 x 500 px

Minimum accepted

1200 x 375 px

Shape

A wide strip, between 2.6:1 and 4.2:1

File

JPG, PNG or WebP, under 3 MB

The banner is displayed edge to edge and cropped to fit, so the exact height a visitor sees changes with their screen. Design for the middle: anything within about 40 px of the top or bottom edge can be cropped away on a narrow window. Nothing important should live in that margin.

flipexcess draws your listing title, the price and a "View listing" button over the left of the banner, on a dark fade so the words stay readable. That's not optional -- it's how a visitor knows what they're looking at and where the click goes.

So: put your product photograph, logo or headline in the right 45% of the banner, and let the left 55% be background -- a colour, a texture, a blurred continuation of the photograph. A banner with its own text crammed against ours is the single most common reason we send one back.

The banner rotates every seven seconds and shares the slot with other advertisers. You have roughly two seconds of a buyer's attention, on a screen where everything else is stock they might buy. That shapes everything below.

• One photograph of the actual goods. Buyers on flipexcess are looking at pallets, cartons and cases. A real, well-lit photograph of your stock outperforms an illustration or an abstract background every time -- they need to recognise what it is before they read a word.
• Shoot it plain and shoot it big. One product, filling the frame, on a plain or softly blurred background. A busy warehouse shot at banner size turns into noise.
• Six words maximum, if you add words at all. "Short-dated. Chilled. 400 cartons." is a banner. A paragraph is not. Your title and price are already printed on the left by us -- don't repeat them.
• Make text huge or leave it out. Anything under about 28 px in your 1600 px file is unreadable on a phone. If it has to be small to fit, it doesn't belong on a banner.
• High contrast. Dark text on light, or light text on dark. Mid-grey on mid-green disappears.
• Your logo small, in a corner. A buyer clicks because of the stock, not the brand. Give the logo a tenth of the space, not a third.

We're not judging your taste -- we're protecting the first impression every new visitor gets of this marketplace. These are the things that get a banner returned, and none of them are close calls:

• Blurry, pixelated or visibly stretched images.
• Text that's cut off, overlapping our copy, or too small to read on a phone.
• Stock photography that has nothing to do with what you're selling.
• Screenshots, watermarked images, or anything with another marketplace's branding on it.
• Claims we can't check -- "cheapest in Singapore", "certified", health or safety claims about food, or anything the listing itself doesn't say.
• Prices or quantities that contradict the listing the banner points at.
• Contact details or a URL steering buyers off flipexcess. The banner links to your listing; that keeps the buyer protections, the message thread and the record of the deal in one place.
• Anything offensive, misleading, or impersonating another business.

• 7 days -- S$35.00
• 14 days -- S$60.00
• 30 days -- S$100.00

Same price whether you upload artwork or use a flipexcess colour. Paid from your wallet balance. From S$35.00 you get the most visible position on the marketplace, shared in rotation with the other banners running at the time.